How stupid does Microsoft think we are..????

So how stupid does Microsoft think we are.?? In the ongoing battle between Redmond and Cupertino, MS are running a new set of adverts targeting Apples pricing structure. In one particular advert a lovely (and quite hot) lady called Lauren is trying to find a 17 inch laptop for under $1000. So she is looking around and decides to go into an Apple store – or so the Redmond giant would like us to think. Lovely Lauren, goes into the Apple store, has a look around, decides that the only laptop in her budget is a 13 inch MacBook (which is not what she wants), then leaves and goes to a different store. Sounds quite plausible doesn’t it. Well that’s until you watch the advert. If you look at the youtube video above, at 13/14 seconds in, Lauren goes into the Apple store – also walking by is a balding man, with a striped shirt carrying a camera stand. At 15/16 seconds into the advert, Lauren leaves the Apple store – after a “good look around” and deciding they didn’t sell what she wanted in her price range. However, also in the picture is the same balding guy. So, Lauren had a good look around etc, in the amount of time it took this guy to walk across the Apple store entrance!!!!! MS, we are not stupid!!! I’m sure you have paid your advertising agency a lot of money to come up with this advert. But if you are going to claim that you get someone off the street, go and get someone – don’t hire actresses / actors to say and do what you want. That’s so lame!!! I’m sure if you ask Lauren, she would rather of had the sexy white MacBook than that heap of junk she actually bought. If it was me – I would have bought the laptop with the money MS gave me (apparently) and then re-sold in on ebay or craigslist and used the cash against buying a Mac.

I know that MS is trying their hardest to make themselves look “hip” and “cool” again, but treating us like imbeciles just makes them look desperate. I have to admit, that the beta version of Windows 7 I have been testing does indeed look a very big step in the right direction, and I like their advances towards integrating Windows with multitouch. However, I would still like to see a light version of their operating system, which does not hog system resources as much, does not crash as much. If MS put as much time into creating a product which is stable, easy to use, has a clean UI, light on system resources (so people are willing to upgrade their current pc with the ew operating system), then people will start giving them positive reviews, which in turn create positive hype, and will eventually turn the perception of MS around. All this without the need to lame ad campaigns.

So, common MS stop dropping the ball and put your efforts into creating a better product. Everything else will sort itself out.

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~ by The Quibble on March 27, 2009.

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